Thread: Estes Marketing
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Old 04-16-2009, 08:19 AM
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Gus Gus is online now
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Join Date: Sep 2005
Location: North of Detroit
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Default Estes Marketing

Mike,

Thanks for coming over.

You mentioned in another post that the Centuri Super Kits didn't sell well because of poor graphics. Were?there any Estes kits you thought should have done way better but didn't, for similar reasons.

I'm also curious as to whether there was ever a "standard formula" for the overall makeup of the line, like 50% skill level one kits, 10% scale kits, etc.?

Finally, with regard to the skill levels assigned to kits, there have been numerous debates on the forums over the years regarding the value and validity of skill levels. What was the thinking within Estes?

Thanks again for being here.
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