Realistically:

What Estes SHOULD do right now is introduce products and support programs which promote the hobby. Get people INTO the hobby, and KEEP them part of the hobby. Double down on school support; particularly, encouraging formation of school clubs that make playing fields available for launches.

A 50th Anniversary Apollo Saturn V release is a no-brainer; what else could be released to celebrate the event? A LEM model with big clear fins? "Back to the moon" concept launchers?

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NAR #27085 - Oregon Rocketry - SAM