Rocket Doctor,

Some observations and questions.

Estes has been very eratic of late. It's hard to figure out their retailing strategy.

Mass market (Walmart) lineup has been reduced to a few RTFs and a few motors so this new announcement doesn't seem to have much to do with them.

A whole bunch of great new hobby-line kits got announced, including Shrox kits, then none got produced.

Info from customer service new catalogs were just about here, then the catalog got axed. Did that have anything to do with this announcement or are the two unrelated?

Now this info that Estes will reproduce over 40 old kits within the next year, when the whole current product line is only 60 kits.

Does this mean much of the current product line is going away, or is this proposed in addition to the current lineup ostensibly targeting a different audience?

Who are the targeted retailers for these kits, mass market, chain hobby shops, independents, online retailers? I can see the iHobby Expo presentation of this lineup as a floater to see if there is enough interest to produce such a product line, but I'm having difficulty imagining who would retail them in addition to current stock.

Bring-backs are a good thing, but I'm having trouble seeing a market for 40 of them as quickly as is being suggested. Any inside scoop as to the marketing strategy at work here?