02-21-2017, 03:04 AM
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Level 5 Certified
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Join Date: Mar 2005
Location: Sandy, UT
Posts: 206
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Quote:
Originally Posted by 5x7
Using the models was genius, it instantly communicated it was a legitimate hobby for adults!
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We used the attractive young ladies as models because it was the easiest way to communicate the large size of the rockets - something people were not familiar with - these were not toys - and the target audience was sure to look at the rockets.....eventually.
We had only one complaint over the whole time on our catalog covers, and it came from a particularly obnoxious mother of a teenager. Since she would never buy the product, we never worried about her concerns.
Matt
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